The book was written with a more general reader in mind. My hope is that the general public reads it and begins to think about the problems with capitalism. For academics, I hope people read it and find it as a useful tool for analyzing the current moment. In my greatest hopes, people would begin to talk about “digital feudalism.”
Her current research seeks to recognize Shakespeare and his work as inevitably imbricated in the contemporary market of cultural commodities, a recognition that has consequences for how we “feel” about any given instance of that work.
As Amazon changes the face of capitalist business, it is also changing global culture in multiple ways. This book brings together some of the most important analyses of Amazon’s pioneering business practices and how they intersect with and affect the components of everyday culture.